Due to the fact that I am going to use my marketing team and a media promotion team for Little Bear I have decided to do a big launch Sept/Oct ready for the big Christmas market. Because of this I will need to release Scruffy and Teddy earlier than this so have put Little Bear aside for a few weeks while I concentrate on getting Scruffy and Teddy written. I find both the Scruffy and Dizzy Izzy very easy to write as I have already formulated the writing style whereas because Little Bear is aimed at an different audience and needs a lot more research I am finding it needing more time to write it. I am enjoying the challenge and it is flowing well as I have already passed 40,000 words and haven't reached the end of Little Bear's first 24 hours yet. I believe that this book will do very well hence the reason that I am investing a great deal of money in it's promotion